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Followers are more likely to interact with stories because they feel more immediate and intimate. Stories present amazing chances for in-the-moment interaction. To establish two-way dialogues, use interactive elements like polls, question stickers, and quizzes. Share quick tutorials, daily moments, or ask for opinions on upcoming content. Both humanizing yourself and maintaining your authority as an expert are goals you have. In the story section, you can showcase a different side of yourself without risking any harm if your feed is full of stunning images of your goods or services.

Since this has two sides, be careful when sharing your less-than-ideal moments with your audience. Keep an eye on your analytics to see what your audience responds to the most. Take note of the posts that receive the most comments, shares, and saves. These insights help you create more of what works by revealing what your followers value most. Use a combination of trending hashtags and niche-specific ones to connect with both large and niche audiences.

When used wisely, hashtags continue to be effective discovery tools. Generally speaking, using 10 to 15 pertinent hashtags is more effective than using all thirty. Investigate the hashtags that your ideal followers use most frequently, and steer clear of overly crowded tags that could obscure your content. You've probably seen sponsored Instagram posts from companies like Adidas, Puma, Red Bull, Beats by Dre, Nike, and dozens of others that aim to interact with users by showcasing content that wasn't produced by them.

Influencer marketing has grown to be a very profitable business strategy for brands in the current social media landscape with both of those factors in mind. There's a good chance you've seen sponsored Instagram posts from brands such as Nike, Adidas, Puma, Red Bull, Beats by Dre, and dozens of others that try to engage users with content created by someone other than themselves. In the commercial, Stone rode a horse through downtown New York City while sporting one of Gucci's watches.

For instance, Gucci collaborated with social media star Emma Stone to produce an ad promoting their new line of watches. In this post, I'll discuss how influencer marketing has become more and more common as companies try to engage with their target audiences on social media. The commercial featured Stone, wearing one of Gucci's timepieces, while riding a horse click through to this article downtown New York City. Similar to this, Mercedes-Benz, a luxury car manufacturer, collaborated with David Schwimmer, a celebrity influencer, which led to almost 2 million views and a lot of excitement around the 2025 CLA model's release.

Although a brand can undoubtedly benefit from influencer marketing, many influencers are equally content to profit from a brand while preserving their own identity and image.